||[May. 20th, 2007|07:20 pm]
Heath Ledger as The Joker in the forthcoming Batman movie, The Dark Knight. After weeks of crappy hoaxes and fakes, this is finally an official picture.|
I've never seen a scarier depiction of the Joker.
He's not grinning and you can't see the green hair, but wow. Seriously, just wow. I really like the look they are going for. The scarring in particular is quite scary. It really fits in with the dark, realistic and ultimately believable look and feel of the world of Batman Begins. The Joker of The Dark Knight isn't a manic clown, he's a terrifying and dangerous psycopath. Of course, he's also criminally insane, so there will still be a lot of laughing from him.
Also, the reveal of this image was quite brilliant. During last week there was a mock website made up in support of Harvey Dent's run for District Attorney in Gotham. Everyone thought, Oh that's quite cool, but didn't really pay that much attention. On his campaign posters is the slogan "I believe in Harvey Dent". Then a website appeared called www.ibelieveinharveydenttoo.com which featured another of the campaign posters. No difference yet. The thing is, visitors were asked to type in their email address and type in the code that they were given. Then X and Y coordinates were emailed to them, along with a link to enter the coordinates. When entered, these coordinates removed a small pixel on the campaign poster and revealed that there was another image underneath. Intriguing eh? After about a thousand people did this the original image is almost completely gone and you can now see the image that lay underneath... The Joker.
Seriously, the internet is one of the greatest marketing tools ever created.